Click-through-rateThe number of clicks on a link, as a percentage of the number of …
CloakingCloaking is a method by which specific content is served up to the search …
ClusteringIn search engine search results pages, clustering is limiting each represented website to one …
Content-rich DoorwayA doorway page dressed up with graphics, navigation, and linked to from a site …
Contextual Link InventoryContextual Link Inventory or CLI is text-link advertising that is displayed based on the …
Conversion rateThe key metric to evaluate the effectiveness of a conversion effort (accepting a free …
Cost-per-clickThe amount an advertiser pays an ad host (such as a site owner, search …
Cost-per-thousandA common term from traditional media advertising; online it refers to the cost per …
Crawl PageA document consisting of links to other pages, provided for the sole purpose of …
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