SEO Dictionary

Low key focus

Thu, 17 Apr 2008 00:00:00 -0700

Low key focus in SEO are the lesser elements on a page that can be used to assign keyword focus to a page. The following elements are used for low key focus: Meta keyword tag Meta description tag Alt tags Link text Bold text Italic text Make sure to use these tags and attributes naturally. Assure that the content will look logical to visitors. Search Engines are looking for natural content, not keyword stuffing.

URI

Tue, 01 Apr 2008 00:00:00 -0700

URI is short for uniform resource identifier. It's basicly any deeplink, since it's a longer version of the URL (Universal Resource Locator). Example URL http://www.example.com Example URI http://www.example.com/subpage.html It has been said that the URI can also be part of the user interface. Read more about that in this article by Adam Darowski called "URL as UI".

Search term family

Tue, 04 Mar 2008 00:00:00 -0800

A search term family indicates a group of search terms (or keywords) that are directly related as siblings to the main search term. An example: the search term family for the word "check" could be: checks, checking, checker. Most major search engines also look trough the search term families using a technology called Fuzzy Search.

Re-inclusion request

Wed, 27 Feb 2008 00:00:00 -0800

A re-inclusion request is a request to a search engine to let sites or pages back in that they have banned. A banned website may send a search engine a re-inclusion request. After review and removal of any spam methods from the site, the site may be returned to the search engines results. A re-inclusion for Google can be done via the Google Webmaster tools section. Read more in this excellent article from Webconfs.com about re-inclusion in Google.

Query-By-Example

Sun, 24 Jun 2007 02:16:37 -0700

A search where a user instructs an engine to find more documents that are similar to a particular document. Also called "find similar." Google offers query by example results on the bottom of pages when a search query may be to generic (according the Google). For instance when you search for the word Boolean search on the internet.

Spamdex

Sat, 05 May 2007 16:48:24 -0700

Spamdexing is any of various methods to manipulate the relevancy or prominence of resources indexed by a search engine. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful. Spamdexing is usually done in a manner inconsistent with the purpose of the indexing system. Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the META keywords tag, others whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. The earliest known reference to the term spamdexing is by Eric Convey in his article "Porn sneaks way back on Web," The Boston Herald. Read the wikipedia article on Spamdex for a complete overview of all different smapping techniques.