Long Tail
The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in a 2004 Wired Magazine article to describe certain business and economic models such as Amazon.com or Netflix. The term long tail is also generally used in statistics, often applied in relation to wealth distributions or vocabulary use.
More recently the word long tail is being used to describe a (niche) longer keyword focus while writing content for search engine optimization.
